Overview
Showcasing my skills in both design and development, I built an imaginative e-commerce platform for "Grammary's Bakery." I carefully designed a visually enticing layout that harmonized with the bakery's branding. The site features a user-friendly shopping process, complete with a virtual cart and secure checkout. Integrating responsive design ensured a consistent experience across devices. This case study demonstrates my ability to translate fictional concepts into functional, aesthetically pleasing digital storefronts.
The Goal
Design an enchanting e-commerce platform that brings the fictional Grammary's Bakery to life, providing a seamless shopping experience where users can explore and purchase an array of whimsical baked goods.
The User
| Gender: | Female |
|---|---|
| Age: | + 25 years old |
| Income: | $75,00 to $100,00 |
| Job: | Sales Manager |
| Education: | Bachelor/'s Degree |
| What they value: | Good quality products, family time, easy shopping, fresh goods, and community engagement. |
| Behaviours: | Buying in local businesses, having daily family dinners, preference for fresh and traditional foods. |
The design
Inspiration
Taking inspiration from traditional Mexican bakeries and the whimsical moments that unfold on a table, the design sought to capture the charm of a cozy bakery.
Design Decisions
Given the bright color palette, I decided to combine it with rounded shapes to achieve balance and convey a warm, inviting ambiance. The addition of an intuitive shopping cart, detailed product pages, and a secure checkout process ensured a seamless purchasing experience.
Solutions
Integrating a user account system for saved preferences and a responsive layout optimized for mobile shopping elevated the user experience.
The Product
The bakery's e-commerce platform succeeded in creating an inviting digital storefront. Navigational clarity was a challenge, resolved through iterative improvements to the menu structure and intuitive filtering options. This project taught me the significance of user-centered navigation and its direct impact on sales.
Visit the project