Overview
The "Tails to Tell Animal Rescue Redesign" project focuses on revitalizing the brand and updating the organization's website. The initiative is driven by the need to relaunch the brand and overcome challenges associated with the existing website's dense text, making it more engaging and accessible for pet lovers.
The Goal
To enhance the Tails to Tell's online presence through a modern and engaging website. The project specifically aims to attract donors by simplifying the user experience and infusing a sense of playfulness into the brand.
The User
| Gender: | Any |
|---|---|
| Age: | 20 - 60 years old |
| Income: | $40,000 - $100,000 |
| Job: | Varied (can range from entry-level to professional |
| Education: | Any |
| What they value: | Animal welfare, community engagement, and supporting charitable causes |
| Behaviours: | Actively participates in events supporting animal welfare, may be interested in adopting pets, or contributing to related causes. |
The design
Inspiration
The inspiration for this project stems from the recognition of the need to align the organization's online presence with its mission. The redesign is motivated by the desire to create a more accessible and visually appealing platform that resonates with pet lovers and potential donors.
Design Decision
The approach involves transforming extensive and dense text into an engaging experience by incorporating interactive elements such as carousels, accordions, and galleries. A key design decision focuses on implementing a simple and visible call-to-action strategy with easily accessible buttons, specifically tailored to attract donors. The overall redesign embraces a new brand identity characterized by a playful and inviting atmosphere.
Solutions
The Tails to Tell Animal Rescue Redesign proposes solutions to make the website more user-friendly and appealing. By introducing interactive elements and simplifying the call-to-action process, the project aims to enhance engagement, making it easier for pet lovers to connect with the organization and support its mission. Additionally, infographics are employed to present existing content in a visually engaging manner, contributing to an improved user experience.
The Product
The project embarks on a transformative journey to revitalize the brand and update the website. By addressing issues related to dense text, the redesign introduces interactive elements, visible calls-to-action, and a playful brand identity. The incorporation of infographics enhances the accessibility of content, ultimately creating a more engaging and user-friendly online environment for both pet lovers and potential donors. The project stands as a testament to the organization's commitment to its mission and the welfare of animals.
Visit the project